AI sales coaching for high-ticket teams

Turn your sales methodology into an automated coaching system so your closers perform the way you want.

Delegate your sales calls with confidence

Illustrative example · Closing call
47 min · Fathom · Analyzed
Overall score8.4/ 10
Opening & frame9.1
Pain discovery8.6
Offer presentation8.2
Objection handling6.8
Key moment · 23:41

“What would it cost you to spend another year exactly where you are today?” — implication question executed per the manual.

To improve

On the price objection, return to the cost of inaction before offering the payment plan (manual, phase 4.2).

The problem

Your sales process exists. Nobody is watching it.

You wrote the manual, trained the team… and every closer sells their own way. Reviewing calls by hand doesn’t scale, and coaching becomes a lottery.

<1%

of sales calls are ever reviewed by managers

Avoma
73%

of managers spend less than 5% of their time coaching

Kixie
36%

of teams actually follow the sales process they defined

Supered
How all your data gets in

Your calls handled automatically.

  1. 1

    Connect your Calendly or GoHighLevel, they sync, and all your calls show up.

  2. 2

    Connect your Fathom to get the transcript.

  3. 3

    With the calls and the transcripts, you have everything you need for your metrics to work themselves out.

What you are measured against

Check whether your closers met the criteria of your own sales method.

  1. 1

    Upload your sales method and system to the platform; it becomes the yardstick every call is judged against.

  2. 2

    AI proposes a set of evaluation criteria that you can always adjust to taste, giving some phases more weight than others.

  3. 3

    Change your manual whenever you want without losing your history, so you can still compare results.

What to do with it

Nothing improves if every open task quietly slips away.

Collects every task agreed during the meeting and assigns each one to a person.

Notes it down with a date and a time, so it never depends on anyone remembering.

Today

Write to Marta this afternoon

26 AUGAI

He committed to writing to her in the afternoon, around eight, to ask for feedback once she had reviewed the proposal.

Closing call · Marta Serrano

The platform

See everything. Improve everything.

From the first “hello” to cash collected: every piece of the process, measured against the way you sell.

Scored against your manual

The overall score is calculated by applying the criteria in your own sales manual.

Per-phase coaching

What worked and what to improve in each phase of the sale, with key moments linked to the exact minute of the recording.

HighLevel appointments

Sync bookings, shows and no-shows from your CRM and connect every call to its appointment and its outcome.

Cash-collected rankings

A closer leaderboard ordered by money actually collected, with average process score as context.

Clearly defined statistics

Close rate, show rate, full funnel, average deal size, payment mix and per-product commissions — by period and by closer.

Every closer’s evolution

Each closer sees only their own calls, their scores and their progress — like having a personal coach on every call.

For the whole team

Whether you have a team. Or you take the calls yourself.

For team owners

Total visibility without listening to a single recording.

  • Every call, every dashboard
  • Rankings, team averages and the full funnel
  • Versioned manual: edit it without losing history
  • Invite your closers by email in one click

For closers

Concrete feedback on every call, for your eyes only.

  • Only your calls and your feedback
  • Your average score and your evolution, call by call
  • An email with your coaching after every analysis
  • Clear commissions: closed, pending payment, collected
Hiring

No closer yet? We find you one.

Maybe you need a closer, or you need to bring a new one into your team.

Just the person

Leave us your details and your offer and we put you in touch with people from our pool.

The person and the process

Sit down with an expert and build together who you pick, how you bring them in and how you follow up.

Pricing

TopClosers

€100/month

The complete coaching system

  • Automatic ingestion of Fathom calls and HighLevel appointments
  • AI analysis of every call against your manual, with per-phase scores
  • Per-call coaching with an email to each closer
  • Team rankings, statistics and commissions
  • Versioned manual with an editable rubric
  • Platform in Spanish and English
Create account

Monthly subscription securely managed with Stripe. Each closer you add to your team is another €100/month.

FAQ

The questions you’d ask before connecting anything.

TopClosers only ingests calls you already record in Fathom — the recording consent flow stays yours. Tokens and credentials are encrypted at rest and each closer sees only their own calls.

Stop reviewing 1% of your calls. Coach 100% of them.

Teams coached weekly reach 76% of quota; everyone else stalls at 47%. TopClosers turns your manual into automatic coaching on every single call.

Create accountCreate your account and upload your manual today.