Every call your closers take, scored against your sales manual.
TopClosers analyzes every Fathom-recorded call, scores it 0–10 against your own rubric and tells each closer what to improve, phase by phase — with team rankings, close rate and cash collected in one dashboard.
Set up in minutes · Spanish & English · €100/month
“What would it cost you to spend another year exactly where you are today?” — implication question executed per the manual.
On the price objection, return to the cost of inaction before offering the payment plan (manual, phase 4.2).
Your sales process exists. Nobody is watching it.
You wrote the manual, trained the team… and every closer sells their own way. Reviewing calls by hand doesn’t scale, and coaching becomes a lottery.
of sales calls are ever reviewed by managers
— Avomaof managers spend less than 5% of their time coaching
— Kixieof teams actually follow the sales process they defined
— SuperedSet up once. Coach forever.
Three steps between a pile of recordings and a coaching system that runs itself.
Connect Fathom
Paste your team API key and you’re done: every recorded call lands in TopClosers on its own, transcript included, assigned to its closer.
Upload your manual
AI turns your sales manual into a rubric with the phases of your sale, weighted and with success criteria. You edit and approve it.
Every call, scored
A 0–10 score per call and per phase, timestamped key moments and an action plan. The closer gets their feedback by email instantly.
See everything. Improve everything.
From the first “hello” to cash collected: every piece of the process, measured against the way you sell.
Your manual is the judge
The overall score is computed deterministically from your rubric’s weighted phases. No generic criteria invented by an AI.
Per-phase coaching
What worked and what to improve in each phase of the sale, with key moments linked to the exact minute of the recording.
GoHighLevel appointments
Sync bookings, shows and no-shows from your CRM and connect every call to its appointment and its real outcome.
Cash-collected rankings
A closer leaderboard ordered by money actually collected, with average process score as context.
Statistics that matter
Close rate, show rate, full funnel, average deal size, payment mix and per-product commissions — by period and by closer.
Every closer’s evolution
Each closer sees only their own calls, score and progression. A personal coach on every call — not surveillance.
Generic AI, no. Your process, yes.
Notetakers summarize. Conversation-intelligence tools score against universal “best practices”. TopClosers enforces your manual.
With generic AI
- Scores against “best practices” that aren’t yours
- Summarizes the call and little else
- The final score is whatever the model says
- The analysis ends at the analysis
With TopClosers
- Scores against your manual, phase by phase, on your criteria
- Actionable coaching with key moments and an action plan
- Deterministic score computed from your weighted rubric
- Closes the loop: booking → call → close → cash → commission
The owner directs. The closer improves.
For team owners
Total visibility without listening to a single recording.
- Every call, every dashboard
- Rankings, team averages and the full funnel
- Versioned manual: edit it without losing history
- Invite your closers by email in one click
For closers
Concrete feedback on every call, for your eyes only.
- Only your calls and your feedback
- Your average score and your evolution, call by call
- An email with your coaching after every analysis
- Clear commissions: closed, pending payment, collected
One plan. One clear price.
All of TopClosers for one monthly subscription. No extras.
TopClosers
€100/month
The complete coaching system
- Automatic ingestion of Fathom calls and GoHighLevel appointments
- AI analysis of every call against your manual, with per-phase scores
- Per-call coaching with an email to each closer
- Team rankings, statistics and commissions
- Versioned manual with an editable rubric
- Platform in Spanish and English
Monthly subscription securely managed with Stripe.
The questions you’d ask before connecting anything.
TopClosers only ingests calls you already record in Fathom — the recording consent flow stays yours. Tokens and credentials are encrypted at rest and each closer sees only their own calls.
Stop reviewing 1% of your calls. Coach 100% of them.
Teams coached weekly reach 76% of quota; everyone else stalls at 47%. TopClosers turns your manual into automatic coaching on every single call.